New Adventures LLC Toys, founded in 2001 by siblings Beth and Joseph Reiling, has focused on offering innovative quality "girls' toys and dolls" at value prices. They've had several 18" dolls collections: Good Kids, B. Girlz, Style Girls, and more recently, Play Zone Style Girls.

B. GIRLZ

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GOOD KIDS

Not a great deal of information exists today about these separate collections, so it's difficult to know anything for sure. But Good Kids may have been the first in the early 2010s, offering three separate sculpts in three vinyl colors, light, medium, and dark. Rooted hair was blonde, brown, or black; eyes were inset and came in blue-green(?) or brown.

   

 

Good Kids dolls had full vinyl/ hard plastic bodies unlike most popular 18" dolls. Interestingly, one of the face sculpts was the same used by Geoffrey's Girls on the Go, meanwhile the Good Kids logo seems to have been a re-do of the Girls on the Go logo by Meritus, even down to the "Today's Contemporary Girl" title.

GOOD KIDS

B. GIRLZ

The B. Girlz collection made its appearance somewhere in the mix and was somewhat closer in construction to American Girl dolls, with full cloth bodies and vinyl arms. However, some B. Girlz dolls may have had plastic legs. The dolls' legs are identical in shape to the higher quality vinyl legs and look great under clothing, but may be in slight contrast to the nicer vinyl arms when bare.

On the other hand, B. Girlz's cloth bodies are a nice match for AG dolls, perhaps slightly narrower on top, but well made and aesthetic. (They are similar to Meritus doll cloth bodies.)

B. GIRLZ

B. Girlz had three different face molds and possibly three different vinyl colors: light, medium(?), and dark. Since there is currently so little to go on, it's difficult to say what all the options were, but they at least came in blonde, brown, or black rooted hair. They also had sleep eyes, which differed from the inset eyes worn by Good Kids and the later Style Girls lines. The eyes came in blue or brown.

Some earlier B. Girlz dolls had painted stamps or tattoos on their arms. Some wore earrings.

 
 

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STYLE GIRLS

New Adventures' subsequent 18" collection was Style Girls which debuted in 2013 and retained most aspects of the earlier Good Kids line, although they were given vinyl chest plates.
 
Their vinyl can be light, medium(?) or dark. Rooted hair is blonde, brown, dark brown, and black; texture can be straight, wavy, or curly. Most of the dolls have long hair, most without bangs/ fringe. Like with Good Kids, the eyes are once again inset/ fixed rather than sleep. The colors are blue-green or brown. The dolls were sold at various outlets like K-Mart and Burlington.

Style Girls also offered a "Dogwalking Fun" line that comes with an 18" doll and a plush puppy with leash and accessories.

PLAY ZONE STYLE GIRLS

In 2016, a new brand of Style Girls debuted as Play Zone Style Girls and were sold exclusively(?) at Big Lots. Again the dolls are nearly all the same as the earlier collections with the same general features. But rather than the vinyl chest plates of the previous Style Girls, they've returned to the full cloth body like the original B. Girls.

PLAY ZONE MIRA and RACHEL

There are currently at least ten(?) named Play Zone Style Girls dolls.

Six Caucasian: blonde hair/blue-green eyes Rachel, Mackenzie, and Chloe, and brown hair/brown eyes Aubree, Lauren, and Sara;
Two Latina: brown hair/brown eyes Gia and dark-brown hair/brown eyes Gabriella;
Two African American: black hair/brown eyes Cora and black hair/brown eyes Mira.

It's not certain if any of the previous collection dolls were named.
 

The hair quality of the Play Zone dolls is actually very nice-- super soft and silky---although frizzing and matting has been an issue for some of the previous dolls. Some earlier dolls may also have minimal hair plugs, requiring their hair to be kept in certain styles.  The later dolls have better rooted hair, though not perfect. Still, for a cute 18" doll on a budget, they aren't a bad deal!

PLAY ZONE STYLE GIRLS RACHEL

New Adventures dolls are a good match for American Girl dolls, sharing most clothing easily. The cloth bodies are slightly more narrow at the chest but comparable. The vinyl arms and legs are very similar in size, although the arms are slightly shorter and the hands slightly smaller. The feet are almost identical, only slightly narrower so they share shoes well.

AMERICAN GIRL #26 and NEW ADVENTURES B. GIRLZ


AMERICAN GIRL EMILY BENNETT AND NEW ADVENTURES GOOD KIDS DOLL


BEFOREVER CAROLINE AND NEW ADVENTURES PLAYZONE STYLE GIRLS RACHEL

The measurements are approximate. Individual dolls may vary.
 

Style Girls and Play Zone Style Girls can both still be bought at various outlets. The original Style Girls can be found at Burlington, Ross, or Tuesday Morning for about $20. Play Zone Style Girls can be found at Big Lots for about $20. The New Adventures website has links to additional outlets, though some may no longer carry the dolls.

New Adventures also offers affordable Style Girls outfits for around $10. They can be found wherever the dolls are sold.